With The AED Foundation’s Annual Campaign being the topic of focus for our brand awareness campaign this month, AEDF plans to answer any questions you may have! The AED Foundation’s associate director of development and workforce, Martin McCormack, answered common questions about the campaign for this week’s blog post!
How would you describe the annual campaign?
The AED Foundation’s Annual Campaign is the primary fundraising tool the Foundation uses to ensure that it has the needed resources to address its technician shortage’s mission. Funds raised through the Annual Campaign go towards providing a more stable future for the industry.
Why do you think this campaign is essential to The AED Foundation and the equipment industry?
The Annual Campaign is essential to the equipment distribution industry because it provides needed funds to ensure that The AED Foundation can expand its efforts on behalf of the industry, notably increasing entry-level technicians’ quantity and quality through its school partnership program.
What were the major highlights from the 2020 Annual Campaign?
Like every industry, COVID-19 changed plans for The AED Foundation, but we pivoted to ensure that we could still deliver results for the industry, albeit in a more virtual way. Critical highlights for The AED Foundation this year that were made possible through the Annual Campaign include:
- One new accredited college program
- Ten newly recognized high school program
- Release of new industry-specific research report: “The Equipment Industry Technician Shortage: Reassessing Causes, Impacts and Policy Recommendations
- Introduction of a new learning center, which includes everything from industry-specific webinars, educational programs for management tracks, industry-specific certifications and technical testing.
- Release of the Foundation’s “Lifecycle of Technician” video
- Approval as Standards Recognition Entity (SRE) for the Industry Recognized Apprenticeship Program (IRAP)
What would you tell a company that was thinking about donating to the campaign?
The skills gap and the industry’s shortage of qualified technicians cost the industry over $2.4 billion in potential revenue. Contributions to The AED Foundation go directly toward addressing the technician shortage and ensuring that the equipment industry’s future is bright.
What makes the Annual Campaign successful year after year?
AED members who generously support the Foundation’s Annual Campaign are the ones who make our fundraising efforts successful. In turn, the financial support allows the Foundation to better support the industry’s future and expand on initiatives, like our accreditation program, that has proven to be a useful tool at addressing the technician shortage.
A special thank you to The AED Foundation and AED Board of Directors for their support for the Annual Campaign and other Foundation fundraising initiatives. Without their strong support, the campaign would not be as successful.
Do individuals and companies receive any benefits for contributing to the campaign?
Yes. Benefits, which vary based on the level of contribution, include:
- Access to on-demand and recorded webinars
- Recognition in CED magazine, on the Foundation’s website, and at AED’s Summit
- Access to Heroes MAKE America program recruitment lists
- Complimentary tickets to The AED Foundation Fundraising Gala in 2021
Can you give us a sneak peek of what is in store for 2021?
The AED Foundation is in a growth phase. 2021 will be vital in continuing to build upon past successes and looking ahead to achieve our Vision 2025 goals, which include: 100 accredited college programs, 50 recognized high school programs, 10,000 skilled technicians entering the workforce, 500 certified managers, and 5,000 certified technicians. The Foundation team in 2021 will also work on promoting the new IRAP program and expanding its accredited college program.
How can members contribute?
AED members can contribute to the Annual Campaign online, by phone or email, or mail. You can visit bit.ly/2020aedfcampaign to donate. I can be reached at 630-642-9108 or email@example.com to take a credit card payment or pledge. No matter how you choose to invest in The AED Foundation, your contribution will go toward tackling the technician shortage. Your support matters!
Where can our members find more information about this campaign?
AED members can find more information about the Annual Campaign at bit.ly/2020aedfcampaign or contact me at 630-642-9108 or firstname.lastname@example.org.
How are the donations allocated?
Contributions to the Annual Campaign allow The AED Foundation to run its day to day operation and support our key focus areas: accreditation, career promotion, and research.
For any further questions about the annual campaign, you can reach Martin McCormack at email@example.com.