The Annual Campaign: What’s New in 2020?

While 2020 has caused global changes that none of us could have foreseen, The AED Foundation (AEDF) has made great efforts to continue its mission to provide resources to the equipment industry. This year, the Foundation has innovated many new additions that will help us achieve our Vision 2025 goals and effectively reduce the workforce shortage.  

The Construction Career Aptitude Test is one of the Foundation’s newest resources for high school students. The free test is 50 questions and provides students and instructors information on how students score on industry topics like measurement, basic electrical, mechanical reasoning and more. As of late October 2020, over 180 students have taken the test.  

The AED Foundation’s Stackable Credentials programs are another resource for high school students. These courses can be completed online and help students interested in the heavy equipment industry to earn valuable credentials before graduating from high school. These credentials allow students to stand out from their peers by demonstrating their dedication and knowledge of the industry. Currently, students can participate in stackable credentials programs for safety and electronics, and more are underway!  

In March, The Caterpillar Foundation announced it would provide The AED Foundation with a generous grant of $300,000 to go towards scholarships for high school students planning to attend an AEDF accredited college program. This generous donation helps The AED Foundation combat the workforce shortage by providing more students with a quality, industry-recognized education. The Foundation has recently extended the deadline for scholarship applications through the end of 2020. Know a student interested in attending an accredited program? Encourage them to apply today!  

In September, The AED Foundation launched its Journey of a Certified AEDF Technician video. This video follows the lives of two students who progress from early childhood through college with the help of AEDF’s resources and become Certified AEDF Technicians. The purpose of the video was to show how the Foundation plays an essential role in introducing students to the industry and helping them to gain the knowledge needed to become successful industry technicians. Watch the video here 

Most recently, The AED Foundation is proud to have been named the Standards Recognition Entity (SRE) by the U.S. Department of Labor. This distinction allows the Foundation to recognize apprenticeship programs at AED members’ dealerships. With AEDF as the official SRE for the industry, technicians who aren’t interested in or don’t have access to an AEDF accredited college program can receive a quality education recognized throughout the industry.  

The Foundation plans to continue to expand its opportunities across the industry in 2021 to help tackle the workforce shortage. For any questions regarding The AED Foundation’s annual campaign, please contact associate director of development and workforce, Jena Hencin, at jhencin@aednet.org 

The Annual Campaign: Where do Donations go?

The AED Foundation’s (AEDF) Annual Campaign is the primary source of funding for the Foundation. Our donors’ support is essential to keeping the Foundation’s resources available and open to new possibilities. Through the annual campaign, the Foundation’s donations go towards four primary categories, including college accreditation, career promotion, professional education, and research.  

Accreditation plays a crucial role in expanding AEDF’s opportunities across North America. The Foundation’s Vision 2025 goal aims to accredit 100 college programs by 2025. This goal hopes to provide students with quality education and reduce the skills gap. To accredit one college program, it costs roughly $90,000 in expenses, making donations from AED members essential to achieving The AED Foundation’s mission.   

Career promotion involves AEDF’s efforts to spread the word about The Foundation’s resources. The newest method of career promotion, AEDF’s Journey of a Certified AEDF Technician video showcases all of the Foundation’s currently available resources. This year alone, The AED Foundation has released several e-learning opportunities targeted towards high school students that supplement industry education, including the Construction Career Aptitude Test and Stackable Credentials Programs. Career promotion helps to inform AED dealer members, students, schools and parents about the Foundation’s available opportunities to get students on track to enter a rewarding career in the equipment industry.  

The Foundation’s professional education includes the online resources that AEDF offers industry professionals seeking resources to meet their career goals. These involve the Foundation’s Certified Manager Programwebinars and seminars. Vision 2025’s goals surrounding professional education comprise of certifying 500 managers. Contributions to The AED Foundation’s Annual Campaign make providing these resources possible and help aspiring industry leaders to move forward.  

In addition to these resources, the Foundation diligently conducts industry research to optimize the benefits it can provide. This research includes the Technician Shortage Research Report, which showcases how the skills gap affects the industry financially.  

The Foundation would like to thank its board members for their support and leadership and all donors who help to make AEDF’s goals possible for the industry. To donate to The AED Foundation’s Annual Campaign, visit bit.ly/2020aedfcampaign. For more information about The AED Foundation’s Annual Campaign, please contact AEDF’s associate director of development and workforce, Jena Hencin, at jhencin@aednet.org.  

Annual Campaign Q & A with The AED Foundation’s Associate Director of Development and Workforce, Martin McCormack 

With The AED Foundation’s Annual Campaign being the topic of focus for our brand awareness campaign this month, AEDF plans to answer any questions you may have! The AED Foundation’s associate director of development and workforce, Martin McCormack, answered common questions about the campaign for this week’s blog post!   

How would you describe the annual campaign?  

The AED Foundation’s Annual Campaign is the primary fundraising tool the Foundation uses to ensure that it has the needed resources to address its technician shortage’s mission. Funds raised through the Annual Campaign go towards providing a more stable future for the industry.   

Why do you think this campaign is essential to The AED Foundation and the equipment industry?  

The Annual Campaign is essential to the equipment distribution industry because it provides needed funds to ensure that The AED Foundation can expand its efforts on behalf of the industry, notably increasing entry-level technicians’ quantity and quality through its school partnership program.   

What were the major highlights from the 2020 Annual Campaign?  

Like every industry, COVID-19 changed plans for The AED Foundation, but we pivoted to ensure that we could still deliver results for the industry, albeit in a more virtual way. Critical highlights for The AED Foundation this year that were made possible through the Annual Campaign include:   

  • One new accredited college program  
  • Ten newly recognized high school program  
  • Release of new industry-specific research report: “The Equipment Industry Technician Shortage: Reassessing Causes, Impacts and Policy Recommendations  
  • Introduction of a new learning center, which includes everything from industry-specific webinars, educational programs for management tracks, industry-specific certifications and technical testing.   
  • Release of the Foundation’s “Lifecycle of Technician” video  
  • Approval as Standards Recognition Entity (SRE) for the Industry Recognized Apprenticeship Program (IRAP)   

What would you tell a company that was thinking about donating to the campaign?  

The skills gap and the industry’s shortage of qualified technicians cost the industry over $2.4 billion in potential revenue. Contributions to The AED Foundation go directly toward addressing the technician shortage and ensuring that the equipment industry’s future is bright.   

What makes the Annual Campaign successful year after year?  

AED members who generously support the Foundation’s Annual Campaign are the ones who make our fundraising efforts successful. In turn, the financial support allows the Foundation to better support the industry’s future and expand on initiatives, like our accreditation program, that has proven to be a useful tool at addressing the technician shortage.    

A special thank you to The AED Foundation and AED Board of Directors for their support for the Annual Campaign and other Foundation fundraising initiatives. Without their strong support, the campaign would not be as successful.   

Do individuals and companies receive any benefits for contributing to the campaign?  

Yes. Benefits, which vary based on the level of contribution, include:   

  • Access to on-demand and recorded webinars  
  • Recognition in CED magazine, on the Foundation’s website, and at AED’s Summit  
  • Access to Heroes MAKE America program recruitment lists  
  • Complimentary tickets to The AED Foundation Fundraising Gala in 2021  

Can you give us a sneak peek of what is in store for 2021?  

The AED Foundation is in a growth phase. 2021 will be vital in continuing to build upon past successes and looking ahead to achieve our Vision 2025 goals, which include: 100 accredited college programs, 50 recognized high school programs, 10,000 skilled technicians entering the workforce, 500 certified managers, and 5,000 certified technicians. The Foundation team in 2021 will also work on promoting the new IRAP program and expanding its accredited college program.   

How can members contribute?  

AED members can contribute to the Annual Campaign online, by phone or email, or mail. You can visit bit.ly/2020aedfcampaign to donate. I can be reached at 630-642-9108 or jhencin@aednet.org to take a credit card payment or pledge. No matter how you choose to invest in The AED Foundation, your contribution will go toward tackling the technician shortage. Your support matters!   

Where can our members find more information about this campaign?  

AED members can find more information about the Annual Campaign at bit.ly/2020aedfcampaign or contact me at 630-642-9108 or jhencin@aednet.org.   

How are the donations allocated?  

Contributions to the Annual Campaign allow The AED Foundation to run its day to day operation and support our key focus areas: accreditation, career promotion, and research.   

For any further questions about the annual campaign, you can reach Martin McCormack at jhencin@aednet.org.   

AEDF’s Annual Campaign: What is It?

The AED Foundation is proud to offer a multitude of services to industry members of all ages. These resources can be viewed in the Foundation’s new Journey of an AED Foundation Certified Technician Video. The AED Foundation has been hard at work to roll out new resources, focusing on the high school level to reduce the skills gap and the industry workforce shortage.  

This goal has led to creating the Vision 2025 Campaign, allowing the Foundation to set milestones to close the industry skills gap readily. Upon completing this campaign, AEDF will have built a steady flow of qualified technicians entering the equipment industry. Vision 2025 includes reaching the following targets:  

  • 100 Accredited College Programs  
  • 50 Recognized High School Programs  
  • 10,000 Skilled Technicians Entering the Workforce  
  • 500 Certified Managers  
  • 10,000 Tests Administered  
  • 5,000 Certified Technicians  

With the cost of accrediting just one college program exceeding $90,000, it is essential that all members donate to help us reach our Vision 2025 goal that will effectively reduce the workforce shortage. Without the donations of AEDF’s generous supporters, the Foundation would not offer these services to students and industry professionals. As a non-profit organization, AEDF largely relies on AED members’ donations to continue to provide learning opportunities that will benefit the industry immensely in the long run.  

The Foundation wants to thank everyone who has continued to support its mission with generous donations. Your help is vital to continuing to offer our services to continue to benefit the industry. For more information about AEDF’s annual campaign, please contact the Foundation’s associate director of development and workforce, Martin McCormack, at mmccormack@aednet.org. 

The Five Ways to Become AEDF Certified

The AED Foundation (AEDF) offers premier educational programs for high school and college students planning to become diesel technicians, but opportunities from AEDF don’t stop there. The Foundation provides aspiring managers with self-study courses to develop their knowledge on specialized topics and course bundles, known as Certified Manager Programs (CMP). These programs differ based on individual career goals at a dealership. Essential courses, including financial management, people management and sales/customer service management, are featured in all CMPs. The remaining courses in each program are focused on the specific needs of the department in the dealership.

The Foundation has broken down the details of each program, including salary averages and course load below:

Parts Manager Certification Program
Participants in the Parts Manager Certification Program will gain general leadership skills, develop planning techniques specific to parts department needs, and learn how to optimize customer benefits and sales.

  • Courses: Financial Management 101 & 102, People Management 101,102 & 103, Sales/Customer Service 101, Parts Management 101, Parts Management 201, Final Certification Test
  • Salary Expectations: 50K-75K

Service Manager Certification Program
AEDF’s Service Manager Certification Program covers both general leadership courses as well as service management courses. Participants can expect to learn about service operation standards, selling techniques and service management tips.

  • Courses: Financial Management 101 & 102,People Management 101, 102 & 103,Sales/Customer Service 101,Service Management 101,Service Management 201, Final Certification Test
  • Salary Expectations: 55K-85K

Branch Manager Certification Program
The Foundation’s Branch Manager Certification Program offers the opportunity not only to learn essential leadership skills, but gain background knowledge on parts management, rental management and service management to manage all areas of the branch effectively.

  • Courses: Financial Management 101 & 102, People Management 101, 102 & 103, Sales/Customer Service 101, Parts Management 101, Service Management 101, Rental Management 101, Final Certification Test
  • Salary Expectations: 75K-145K

Sales Manager Certification Program
The AED Foundation’s Sales Manager Certification Program allows participants to gain leadership skills and refine their sales techniques, with key knowledge on how to retain and motivate your team and forecast sales.

  • Courses: Financial Management 101 & 102, People Management 101, 102 & 103, Sales/Customer Service 101, Sales Leadership 101, Sales Leadership 201, Final Certification Test
  • Salary Expectations: 80K-160K

Rental Manager Certification Program
AEDF’s Rental Manager Certification Program features courses that help develop professional leadership skills and training on fundamental parts of the position, including rental management, rental sales, and rental operations.

  • Courses: Financial Management 101 & 102, People Management 101, 102 & 103, Sales/Customer Service 101, Rental Management 101, Rental Management 201, Rental Management 301, Final Certification Test
  • Salary Expectations: 50K-85K

With The AED Foundation’s Certified Manager Program, your employees can feel confident in taking on their role in a management position. To learn more about AEDF’s Certified Manager Programs, please contact the Foundation’s Vice President of Education and Programs, Liz McCabe, at lmccabe@aednet.org.

Advance Your Career with The AED Foundation’s Self-Study Courses Today!

Whether you’re looking to grow within a current role as a manager or aspire to enter a management position, The AED Foundation (AEDF) offers resources to help you develop the fundamental knowledge to your success. Whatever the next step in your career path looks like, AEDF’s self-study courses can help you stand out from the crowd and display your commitment to continuous learning and improvement. Self-study courses can be taken individually to work on a particular subject, or as a bundle to complete one of the Foundation’s Certified Manager Programs (CMP).  

Self-study courses are an ideal option in today’s world, as they can be taken according to your schedule. Whether you’re willing to put in the time to complete a course bundle expediently, or would prefer to take time finishing the courses, you can work at your own pace. A course bundle, AEDF’s Certified Manager Program, can be completed in less time than it takes to finish a semester of college, meaning you can get a step closer to your career goals in a matter of months.  

The courses are completed online, making it easy to earn a certification from your home’s comfort. From the course material to the final certification test, participants looking to level up their careers can earn this credential from anywhere.  

The CMP is ideal for industry professionals seeking professional development and recognition from peers. After completing the program, the certification can be utilized to demonstrate their dedication to building skills that will last a lifetime.  

The Foundation understands that there are various management positions within the dealerships and hopes to assist all management areas in helping the dealership and its employees succeed. The self-study courses that are available are as diverse as the management roles within your dealership, including certified manager programs focused on:  

Whatever your management goals may be, AEDF’s self-study courses will offer the education to help you progress through your career. For more information on The AED Foundation’s self-study courses, please contact AEDF’s Vice President of Education and Programs, Liz McCabe, almccabe@aednet.org 

The Steps Your College Can Take to Earn AEDF Accreditation

The AED Foundation (AEDF) is committed to accrediting 100 college programs across North America by 2025. With this goal in mind, the Foundation has been working with schools to become AEDF accredited.  

Accreditation is highly sought after by colleges as it displays their commitment to providing students with an industry-recognized education. Accredited programs are required to be up-to-date with the Foundation’s standards to validate the program’s quality. For this reason, many students have chosen to attend AEDF accredited programs, as accreditation is an indicator of top-tier industry education. By choosing to become accredited, colleges show their concern for holding their programs to a higher standard and attract students looking to fast-track their careers within the industry.  

In addition to the benefits for schools and students, accredited college programs help create a steady pipeline of qualified industry technicians. With the current industry workforce shortage, competent technicians can be hard to come by. Introducing more accredited colleges will produce an increase in AEDF certified technicians, who bring in $250,000 to a dealership each year.  

With all the advantages of being an AEDF accredited college, many schools are interested in becoming accredited but may be wondering about the process. The steps to becoming an accredited college include:  

  • Establish a dealer task force to work with the school. All accredited colleges must work closely with a dealer in the area.  
  • Perform gap analysis and develop an action plan. This includes noting where your program may need to be altered to fit accreditation requirements and develop a solution to modify it accordingly.  
  • Acquire equipment for the program. All AEDF accredited programs must have access to adequate equipment to ensure students can learn effectively.  
  • Develop a curriculum that meets AEDF standards. The AED Foundation holds it’s accredited programs to a high standard to ensure students receive a high-quality education. Programs must meet these standards to become accredited.  
  • Host Evaluation Team Leader (ETL) visit. The Foundation’s ETLs are hardworking volunteers who are experts at reviewing prospective programs to meet AEDF’s standards. This final step in the process confirms that a program is fit for accreditation.  

With the participation of schools and dealers, the Foundation is accrediting college programs as fast as possible. For more information, download The AED Foundation Accreditation Summary or fill out an application 

Are You Looking For an AEDF Accredited College Program Near You?

As The AED Foundation (AEDF) continues its mission to accredit 100 college programs by 2025, AEDF accredited colleges are appearing across North America. The program, which produces top-quality candidates upon graduation, offers the industry-recognized title of Certified Technician.

Certified Technicians are a great asset to a dealership, and are proven to each bring in $250,000 annually. That being said, AEDF Certified Technicians are highly sought after in the workforce and have a leg up when compared to other entry-level candidates. This is primarily due to the extensive training that students must complete within an accredited program. With all the benefits of becoming a Certified Technician, it’s easy to understand why interested high school students may be looking for an AEDF accredited program to attend.

While the Foundation continues to put forth effort towards achieving the Vision 2025 goal, here are some of the actions we are talking to accredit colleges as efficiently as possible:

The Foundation is working to recruit additional Evaluation Team Leaders (ETLs) to allow for a faster accreditation and recognition process. More ETLs on our team means that they can head out to more schools across the country.

The AED Foundation is also collaborating with schools to ensure they acquire the equipment and material resources needed to become an accredited program. Accredited programs meet rigorous, industry-recognized standards, and they must obtain all required resources before they can become accredited.

Finally, accredited college programs must have a curriculum that is on par with AEDF’s standards. The Foundation requires that accredited programs cover the six core competencies, creating well-rounded entry-level technicians upon graduation. The AED Foundation is actively working with schools to create programs that meet the accreditation standards to provide more students with access to quality education.

AEDF has made it easy to discover the accredited colleges nearest you with a downloadable list available here. This list is continuously updated to provide prospective students with their options for attending an accredited program.

With Vision 2025 in mind, The AED Foundation strives to bring accredited programs to students across North America.

How AEDF Accredited College Programs Can Benefit Your Dealership

The AED Foundation’s (AEDF) accreditation program offers students the opportunity to become AEDF Certified Technicians upon graduation, an industry-recognized credential that is just the start of a promising career.

By achieving 100 accredited college programs by 2025, students who pass the certification ultimately benefit AED’s dealer members. Through the Foundation’s efforts to accredit college programs, effectively helping to reduce the workforce shortage, dealers will find that they have more candidates to choose from who have received extensive training. As the Foundation continues to work to broaden its student-reach by additional accredited programs, dealers in North America are met with the opportunity to hire a top-tier applicant to be a part of their organization.

The AEDF certification directly communicates the intensive education and training that the technician has been through to complete their schooling. Accredited programs are required to be re-evaluated every five years to ensure they continue to meet the Foundation’s rigorous standards. Upon completion, certified technicians have the experience and expertise needed to begin their industry careers.

Hiring AEDF Certified Technicians shows your commitment to your customers and the quality of work and effectiveness that your dealership displays. Customers can recognize the technicians’ hard-earned title and feel assured that their equipment is receiving unmatched service quality. One AEDF Certified Technician can bring in $250,000 to the dealership. This produces long-term financial excess for dealers, making certifying a technician a worthy investment to dealers.

Through accredited college programs, The AED Foundation is working to build a brighter future for industry dealers and technicians.

Discover the Benefits of The AED Foundation’s Accredited College Programs

August has arrived, which means The AED Foundation is shifting topics for its brand awareness campaign to highlight its accredited college programs. Like July, which focused on AEDF’s recognized high school programs, the Foundation plans to take August to showcase all of the benefits that accredited college programs provide. Look for blog posts, social media posts and press releases that discuss everything you need to know about AEDF accredited programs all month long!  

The Foundation’s accredited college programs offer students quality education that has been thoroughly assessed and adapted to meet AEDF’s industry-recognized standards. The AED Foundation has developed this program and accredited schools across the country to ensure students have exceptional training and education. Upon completion, students receive a certificate and the title of an AEDF Certified Technician, an essential indicator for dealers that the technician has completed training that aligns with industry standards and expectations. Students in AEDF’s recognized high school programs are required to go through both classroom and hands-on training and complete the AEDF Certified Technician Test at the end of the course to prove their retention and understanding of their training.  

As part of Vision 2025, the Foundation aims to accredit 100 college programs across North America by 2025. This milestone will create more opportunities for students interested in entering the equipment industry, in turn, developing an increase in qualified and AEDF Certified Technicians within the workforce. Certified Technicians’ esteemed education and training add value to the dealership they are hired at and provide the technician with an impressive credential and refined technical skills upon graduation.  

Not only does a student enrolled in an accredited program avoid the steep costs of tuition from the typical four-year college route, but if they have graduated from an AEDF recognized high school program, they have the opportunity to apply for an AEDF scholarship. The scholarship, which has been generously granted by The Caterpillar Foundation, makes the program even more affordable for students.  

A full list of The AED Foundation’s accredited college programs is available here.